Fordlandia : the rise and fall of Henry Ford's forgotten jungle city
Title:
Fordlandia : the rise and fall of Henry Ford's forgotten jungle city
Author:
Grandin, Greg, 1962-
ISBN:
9780805082364
9780312429621
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Edition:
1st ed.
Publication Information:
New York :
Metropolitan Books/Henry Holt and Company,
2009.
Physical Description:
xiv, 416 p. : ill., maps ; 24 cm.
Abstract:
"In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. Indigenous workers rejected Ford's midwestern Puritanism, turning the place into a ribald tropical boomtown. And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today."--Publisher
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