The dog merchants : inside the big business of breeders, pet stores, and rescuers / Kim Kavin.
Title:
The dog merchants : inside the big business of breeders, pet stores, and rescuers / Kim Kavin.
Author:
Kavin, Kim, author.
ISBN:
9781681771403
Personal Author:
Physical Description:
xvi, 304 pages ; 24 cm.
Contents:
Setting the base price -- Luxury packaging -- Branding, by breeding -- Freelance producers -- Big production companies -- The mega-distributor -- Marketing the message -- Industry waste -- The upstart competitor -- Repackaging and rebranding -- Lemons versus steals -- The genesis and the future -- Smart shopping -- Consumer intelligence -- A note about spay/neuter.
Abstract:
Reveals the complex network behind the $11 billion-a-year business of selling dogs; discusses how all dogs are treated, from puppy mills to high-kill shelters; and shows how all dog lovers can come together, with one voice as consumers, on behalf of canines everywhere.
