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Title |
The dog merchants : inside the big business of breeders, pet stores, and rescuers / Kim Kavin |
|
Edition |
First Pegasus Books cloth edition |
Phys Descr |
xvi, 304 pages ; 24 cm |
Note |
BPL: Norman Minsky Fund. |
|
Includes bibliographic references (p. 273-296) and index |
Summary |
Setting the base price -- Luxury packaging -- Branding, by breeding -- Freelance producers -- Big production companies -- The mega-distributor -- Marketing the message -- Industry waste -- The upstart competitor -- Repackaging and rebranding -- Lemons versus steals -- The genesis and the future -- Smart shopping -- Consumer intelligence -- A note about spay/neuter -- Acknowledgments |
Subject |
Dog industry
|
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Dog breeders
|
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Pet shops
|
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Dog rescue
|
OCLC # |
923794405 |
ISBN # |
9781681771403 |
|
1681771403 |
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