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Author
Language
English
Description
Business professor Scott Galloway asks fundamental questions about Amazon, Apple, Facebook, and Google. How did those four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chalƯlenge them? Galloway deconstructs the strategies of the Four that lurk beneath...
2) The four
Author
Publisher
Penguin Audio
Pub. Date
2017.
Language
English
Description
Through analysis that's both rigorous and entertaining, Galloway outlines the path for the next trillion dollar company, the Fifth Horseman, and points to which companies are in the running. Uber for example or, less obvious, Microsoft and Starbucks. As with Peter Thiel's Zero to One; listeners will come away with fresh, game changing insights about what it takes to win in today's economy.
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