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Author
Language
English
Description
Get the Summary of W. Chan Kim's Blue Ocean Shift in 20 minutes. Please note: This is a summary & not the original book.
Original book introduction: In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy...
Author
Language
Deutsch
Description
Blue Ocean Shift is the essential follow up to Blue Ocean Strategy
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating...