Present at the creation : my life in the NFL and the rise of America's game / Upton Bell with Ron Borges.

Includes bibliographical references (pages 381-382).

On any given Sunday -- A long ride to Baltimore -- Welcome to the Colts -- The great ticket heist was my kickoff in Baltimore -- A scout's life is for Kit Carson but not for everybody -- The making of an NFL scout -- Spy vs. spy settles NFL-AFL war -- The South is burning! -- Running my own show in Baltimore -- Worst loss in the history of losses -- Some things can't be fixed -- Why did you ever come here? -- Everybody's got to serve somebody -- A new league, a second chance -- No more fish in the sea -- Scouting for QBs, the most important position in sports -- Only one Moses wore a whistle -- Out of the frying pan, into the fire.

"Upton Bell grew up at the knee of the NFL's first great commissioner, his father, the legendary Bert Bell, who not only saved the game from financial ruin after World War II but was one of its greatest innovators. Coining the phrase 'on any given Sunday,' Bert invented the pro football draft and proposed sudden death rules. [This book] details Bell's firsthand experiences, which started as he watched his father draw up the league schedule each year at the kitchen table using dominoes ... Over the past fifty-three years, Bell has been an owner, a general manager, a personnel executive, a scouting director for two Super Bowl teams, a television commentator and analyst, and a talk-radio host"--