| 9781626342385 |
| 1626342385 |
Available:*
Library | Material Type | Call Number | Shelf Location | Status | Item Holds |
|---|---|---|---|---|---|
Searching... Cheyenne Library | Book | 650.140285 BREI 2016 | Nonfiction | Searching... Unknown | Searching... Unavailable |
Searching... Monument Library | Book | 650.140285 BREI 2016 | Nonfiction | Searching... Unknown | Searching... Unavailable |
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Summary
Summary
3rd Edition of the world's most popular LinkedIn book. Completely revised and updated.
Many LinkedIn books focus solely on creating a killer LinkedIn profile. But LinkedIn is not a passive sport. You can't just sit around waiting for people to find your awesome profile .
This book will help you create a top-notch profile AND make REAL MONEY with LinkedIn.
Tens of thousands have already used Wayne Breitbarth's LinkedIn secrets to land lucrative new customers , find great new jobs , and, of course, generate more income .
And most people have only scratched the surface of LinkedIn's potential.
This completely revised and updated 3rd Edition of Breitbarth's bestselling book The Power Formula for LinkedIn Success will help you: Set yourself apart from the LinkedIn masses Get people to immediately engage with you after they see your profile Find the right people and turn them into customers Discover insider information about employers, customers, and even your competitors Find a great new job--many times when you're not even looking for one! LinkedIn is one of the most powerful business tools on the planet. You NEED to learn how to use it. And this book is your perfect step-by-step guide.
Author Notes
Wayne Breitbarth-once a skeptic and now an outspoken proponent of LinkedIn-is seasoned businessman and LinkedIn marketing expert who shares his passion for social media with others through private business consulting and dynamic presentations to worldwide audiences. He lives in Milwaukee, Wisconsin.
Table of Contents
| Introduction | p. 1 |
| I Never Even Wanted to Be on LinkedIn! | |
| Chapter 1 A New Way to Look at Social Media | p. 7 |
| The LinkedIn Power Formula | |
| Your Unique Experience | |
| Your Unique Relationships | |
| The Tool | |
| Chapter 2 The Million-Cubicle Project | p. 11 |
| LinkedIn-Making the Invisible Visible | |
| Chapter 3 Where's the Beef? | p. 23 |
| The LinkedIn Profile: Basics | |
| Chapter 4 Your 10-Second Bumper Sticker | p. 29 |
| The LinkedIn Profile: Personal Identification Box | |
| Your Name | |
| Your Photograph | |
| Your Headline | |
| Chapter 5 Resume on Steroids | p. 37 |
| The LinkedIn Profile: Experience Section | |
| Chapter 6 Put Your Best Foot Forward | p. 43 |
| The LinkedIn Profile: Additional Top Box Items | |
| Your Location and Industry | |
| Education | |
| Contact Information | |
| Websites | |
| Public Profile URL | |
| Chapter 7 That's My Boy! | p. 53 |
| The LinkedIn Profile: Summary Section | |
| Summary Section | |
| Specialties | |
| Chapter 8 Aren't You Any Good? | p. 61 |
| The LinkedIn Profile: Recommendations | |
| How Many Recommendations Should I Have? | |
| What Should My Recommendations Say? | |
| Why Are Recommendations So Important? | |
| Tips for Getting Recommendations | |
| Chapter 9 Not Your Average Joe | p. 69 |
| The LinkedIn Profile: Professional Portfolio, Special Sections, and Tools | |
| Professional Portfolio | |
| Additional Profile Sections | |
| Skills & Endorsements | |
| Volunteer Experience & Causes | |
| Advice for Contacting | |
| Tools | |
| Reordering Your Profile Sections | |
| Calls to Action | |
| Chapter 10 Who Do You Want to Find? | p. 83 |
| Searching on LinkedIn | |
| Saved Searches | |
| Chapter 11 I Found You-Now What Do I Do with You? | p. 93 |
| Contacting the Person You Just Found | |
| The Introduction Function | |
| Chapter 12 There's Gold in Them Thar Hills | p. 99 |
| Expanding Your Network | |
| Connecting with Classmates | |
| "People You May Know" | |
| "Who's Viewed Your Profile?" | |
| Accepting or Declining Connection Requests | |
| Connecting with Competitors | |
| Tags | |
| Chapter 13 Keywords Are King | p. 111 |
| Maximizing Your Ability to Find and Be Found by Others | |
| Exact Phrases | |
| The "And" Function | |
| The "Or" Function | |
| The "Not" Function | |
| Keyword Optimizing Your Profile | |
| Chapter 14 How Do Companies Fit into the LinkedIn Landscape? | p. 117 |
| Researching Companies on LinkedIn and Other Company-Related Matters | |
| Social Media Policies and Procedures | |
| Chapter 15 Revving Up Your LinkedIn Efforts by Joining Groups | p. 125 |
| The Power of LinkedIn Groups | |
| Chapter 16 Show Me the Money! | p. 131 |
| What Are the Power Users Doing on LinkedIn? | |
| Chapter 17 Your Account, Your Settings-Your Way | p. 141 |
| Setting Your Preferences and Using the LinkedIn Help Center | |
| Paid vs. Free Accounts | |
| Features Available to Premium Members | |
| LinkedIn Help Center | |
| Chapter 18 A Job Seeker's New Best Friend | p. 149 |
| LinkedIn-The World's Largest Internet-Based | |
| Resume Database | |
| Chapter 19 Ready... Set... Go! | p. 159 |
| A Six-Week, Two-Hour-per-Week Road Map to Results | |
| Weeks 1-6 | |
| Managing Your Time on LinkedIn | |
| Chapter 20 Conclusion (Or Is It Just the Beginning? | p. 169 |
| Which Camp Are You In? | |
| Bonus Chapter: My Kids Are Already on Facebook-Can't They Find a Job There? | p. 173 |
| Why College Students Need to Be on LinkedIn | |
| Resources | |
| It's All About Character: Take Full Advantage of Every Space | p. 185 |
| Profile Perfection: A Checklist for LinkedIn Optimization | p. 189 |
| LinkedIn's Websites Section: Your "Link" to Future Opportunities | p. 193 |
| LinkedIn People Searching: Your Ticket to Improved ROI | p. 197 |
| Keywords: The Key to Being Found on LinkedIn | p. 201 |
| LinkedIn Groups: Ca$h in on This Powerful Tool | p. 205 |
| Acknowledgements | p. 209 |
| Index | p. 213 |
| About the Author | p. 219 |
