Acclaimed neuroscientist Rachel Herz examines the sensory, psychological, neuroscientific, and physiological factors that influence our eating habits. Herz uncovers the fascinating and surprising facts that influence food consumption--such as why bringing reusable bags to the grocery store encourages us to buy more treats, how our beliefs can affect how many calories we burn, why TV influences how much we eat, and how what we see and hear changes how food tastes--and reveals useful techniques for improving our experience of food, such as how aromas can help curb cravings and tips on how to resist repeated trips to the buffet table. This book presents our relationship to food as a complicated recipe, whose ingredients--taste, personality, and emotions--combine to make eating a potent and pleasurable experience. Herz weaves curious findings and compelling facts into a narrative that tackles important questions, revealing how psychology, neurology, and physiology shape our relationship wi

Explores how psychology, neurology, and physiology influence food consumption and reveals techniques for improving one's relationship to food.

Rachel Herz uncovers the fascinating and surprising facts that affect food consumption. She reveals useful techniques for managing cravings, such as resisting repeated trips to the buffet table, and how aromas can be used to curb overeating. Herz mixes the social with the scientific to uncover how psychology, neurology, and physiology shape relationships with food.