Title:
Contagious : why things catch on
Personal Author:
Publication Date as Range:
2013
ISBN:
9781451686579
Edition:
First Simon & Schuster hardcover edition
Physical Description:
viii, 244 pages : illustrations ; 23 cm.
Contents:
Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
Abstract:
Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
