Videocracy : how YouTube is changing the world-- with double rainbows, singing foxes, and other trends we can't stop watching / Kevin Allocca.
Title:
Videocracy : how YouTube is changing the world-- with double rainbows, singing foxes, and other trends we can't stop watching / Kevin Allocca.
Author:
Allocca, Kevin, author.
ISBN:
9781632866745
Personal Author:
Physical Description:
xv, 335 pages : illustrations ; 25 cm
Contents:
At the zoo -- Creating entertainment in the Auto-Tune era -- The language of remixing and the pure joy of a cat flying through space -- Some music that I used to know -- The ad your ad could smell like -- The world is watching -- I learned it on YouTube -- Niche : the new mainstream -- Scratching the itch -- Going viral -- What videos do for us -- The new talent.
Abstract:
"From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world. Whether your favorite YouTube video is a cat on a Roomba, "Gangnam Style," the "Bed Intruder Song," an AsapSCIENCE explainer, Rebecca Black's "Friday," or the "Evolution of Dance," Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--among many others--came to be and why they mean more than you might think. "--Dust jacket.
Title Subject:
