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Book Cover
PRINTED MTL
Author Berger, Jonah.

Title Contagious : why things catch on / Jonah Berger.

Publisher New York : Simon & Schuster, c2013.

Copies

LOCATION CALL NO. STATUS
 Belfast Non Fiction  658.834 BER    AVAILABLE  
 Camden PL At Work  At Work 658.8 Ber    AVAILABLE  
 Curtis ML Adult Non Fiction  658.8342 .B496 con 2013    AVAILABLE  
 Husson Stacks  HF 5415.153 B463 2013    AVAILABLE  
 Kennebunk Adult Non-Fiction  658.8 BERGER,J.    AVAILABLE  
 Lithgow PL Non Fiction  658.8 BER    AVAILABLE  
 Old Town Non Fiction  658.8 BER    AVAILABLE  
 Orono PL Nonfiction  658.834 BER    AVAILABLE  
 Thomas ML Adult Nonfiction  658.8 BER    AVAILABLE  
 WCCC Calais Stacks  HF 5415.153 .B463 2013    AVAILABLE  
Edition 1st Simon & Schuster hardcover ed.
Physical Description viii, 244 p. : ill. ; 22 cm.
Note Includes bibliographical references (p. [215]-233) and index.
Contents Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
Summary Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Subject New products.
Consumer behavior.
Popularity -- Economic aspects.