| Physical Description |
xv, 335 pages : illustrations ; 25 cm |
| Note |
Includes bibliographical references (pages 308-323) and index. |
| Contents |
At the zoo -- Creating entertainment in the Auto-Tune era -- The language of remixing and the pure joy of a cat flying through space -- Some music that I used to know -- The ad your ad could smell like -- The world is watching -- I learned it on YouTube -- Niche : the new mainstream -- Scratching the itch -- Going viral -- What videos do for us -- The new talent. |
| Summary |
In 'Videocracy', Allocca lays bare what YouTube videos say about our society and how our actions online--watching, sharing, commenting on, and remixing the people and clips that captivate us--are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art--a lot more than you'd expect from a bunch of viral clips. |
| Subject |
YouTube (Electronic resource)
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Internet videos -- Social aspects.
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Information society.
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Popular culture.
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