Videocracy : how YouTube is changing the world...with double rainbows, singing foxes, and other trends we can't stop watching
Title:
Videocracy : how YouTube is changing the world...with double rainbows, singing foxes, and other trends we can't stop watching
Author:
Allocca, Kevin, author.
ISBN:
9781632866745
Personal Author:
Publication Information:
New York :
Bloomsbury,
2018.
Physical Description:
xv, 335 pages : illustrations; 24 cm.
Contents:
At the zoo -- Creating entertainment in the auto-tune era -- The language of remixing and the pure joy of a cat flying through space -- Some music that I used to know -- The ad your ad could smell like -- The world is watching -- I learned it on YouTube -- Niche : the new mainstream -- Scratching the itch -- Going viral -- What videos do for us -- The new talent.
Abstract:
Whether your favorite YouTube video is a cat on a Roomba, "Gangnam Style," the "Bed Intruder" song, an ASAPscience explainer, Rebecca Black's "Friday," or the "Evolution of Dance," Kevin Allocca's Videocracy reveals how these beloved videos and famous trends--and many more--came to be and why they mean more than you might think.
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