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Summary, Analysis & Review of Jonah Berger's Contagious by Instaread
Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread.
Any product or idea can go viral. It doesn't take a big advertising budget or a celebrity...
Author
Language
English
Description
Summary, Analysis & Review of Jonah Berger's Contagious by Instaread Preview: Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread. Any product or idea can go viral. It doesn't take a big advertising budget or a celebrity...
Author
Language
English
Description
Summary, Analysis & Review of Jonah Berger's Contagious by Instaread
Preview:
Contagious: Why Things Catch On is a playbook for marketing in the internet age, when products and ideas live or die based on whether or not they can go viral. Author Jonah Berger describes six principles that, when applied together, can often predict whether an idea or product will spread.
Any product or idea can go viral. It doesn't take a big advertising budget or...
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In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com. What makes some messages go viral while others disappear without a trace? Is there a secret formula for...
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So much to read, so little time? This brief overview of Contagious tells you what you need to know-before or after you read Jonah Berger's book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader. This short summary and analysis of Contagious includes: Historical contextChapter-by-chapter overviewsDetailed timeline of key eventsImportant quotesFascinating triviaGlossary...
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In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. The book combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually...
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