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Book Cover
BOOK ON CD
Author Berger, Jonah.

Title Contagious : why things catch on / Jonah Berger.

Publication Info. New York, NY : Simon And Schuster Audio, p2013.

Copies

Location Call No. Public Note Status
 West Sacramento Books on CD  CD 658.8342 BER    DUE 04-09-24
Edition Unabridged.
Description 6 audio discs (approximately 420 min.) : digital ; 4 3/4 in.
Content type spoken word spw rdacontent
Format audio disc sd rdacarrier
Note Title from container.
Performer Read by Keith Nobbs.
Note Compact disc.
Duration: ca. 7:00:00.
Summary Why do certain products and ideas go viral? Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.
Subject New products.
Consumer behavior.
Popularity -- Economic aspects.
Genre Audiobooks.
Added Author Nobbs, Keith, 1979-
ISBN 9781442359376
1442359374
9781442359376