6 audio discs (approximately 420 min.) : digital ; 4 3/4 in.
Content type
spoken word spw rdacontent
Format
audio disc sd rdacarrier
Note
Title from container.
Performer
Read by Keith Nobbs.
Note
Compact disc.
Duration: ca. 7:00:00.
Summary
Why do certain products and ideas go viral? Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious.