Introduction : making immortals -- Why Lou Gehrig was lucky : a meditation on the mortality of American athletes -- The Gipper wins one for the Gipper : George Gipp, Knute Rockne, and Ronald Reagan -- Only cowgirls get the blues : Bonnie McCarroll and Lane Frost -- Who killed Benny Paret? -- "Princess Diana with a pushbroom mustache" : Dale Earnhardt and the narratives of a NASCAR death -- To an athlete dying old : Joe DiMaggio, Mickey Mantle, and Ted Williams.