| Introduction |
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1 | (8) |
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9 | (26) |
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35 | (26) |
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61 | (24) |
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4 How the Other Half Saves |
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85 | (32) |
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5 "Let's Make a Deal" or You'll Never Pay Retail Again |
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117 | (28) |
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6 Discountphobia: The Mainstays of Never Marking Down |
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145 | (32) |
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7 The World on Sale: Bargaining at the Bazaar and Other Stories |
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177 | (26) |
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8 The Future of Bargain Fever |
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203 | (30) |
| Acknowledgments |
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233 | (4) |
| Notes |
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237 | (32) |
| Index |
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269 | |