| Introduction: Why Things Catch On |
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1 | (28) |
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Why $100 is a good price for a cheesesteak |
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Why do some things become popular? |
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Which is more important, the message or the messenger? |
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Can you make anything contagious? |
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The case of the viral blender |
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29 | (32) |
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When a telephone booth is a door |
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Ants can lift fifty times their own weight |
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Why frequent flier miles are like a video game |
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When it's good to be hard to get |
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Why everyone wants a mix of tripe, heart, and stomach meat |
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The downside of getting paid |
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We share things that make us look good |
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61 | (32) |
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Which gets more word of mouth, Disney or Cheerios? |
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Why a NASA mission boosted candy sales |
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Could where you vote affect how you vote? |
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Growing the habitat: Kit Kat and coffee |
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Top of mind, tip of tongue |
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93 | (32) |
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Why do some things make the Most E-Mailed list? |
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How reading science articles is like standing at the edge of the Grand Canyon |
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How breaking guitars can make you famous |
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Getting teary eyed about online search |
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125 | (30) |
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Is the Apple logo better upside down than right side up? |
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Why dying people turn down kidney transplants |
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Using moustaches to make the private public |
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How to advertise without an advertising budget |
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Why anti-drug commercials might increase drug use |
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Built to show, built to grow |
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155 | (24) |
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How an eighty-six-year-old made a viral video about corn |
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Why hikers talk about vacuum cleaners |
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E-mail forwards are the new barn raising |
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Will people pay to save money? |
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Why $100 is a magic number |
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When lies spread faster than the truth |
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179 | (24) |
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How stories are like Trojan horses |
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Why good customer service is better than any ad |
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When a streaker crashed the Olympics |
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Why some story details are unforgettable |
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Using a panda to make valuable virality |
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Information travels under the guise of idle chatter |
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203 | (8) |
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Why 80 percent of manicurists in California are Vietnamese |
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| Acknowledgments |
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211 | (4) |
| Notes |
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215 | (20) |
| Index |
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235 | |