| An Introduction: Bullshit |
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101 | |
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One Our Terrible, Horrible, No Good, Very Bad Web site |
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3 | (3) |
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Two Astonishing Tales of Mediocrity |
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6 | (4) |
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Three "I Wrote This Book for Pepsi" |
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10 | (5) |
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Four Social Media Is Bullshit |
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15 | (6) |
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PART I SOCIAL MEDIA IS BULLSHIT |
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Five There Is Nothing New Under the Sun... or on the Web |
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21 | (7) |
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Six Shovels and Sharecroppers |
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28 | (5) |
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Seven Yeah, That's the Ticket! |
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33 | (10) |
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Eight And Now You Know... the Rest of the Story |
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43 | (11) |
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Nine The Asshole-Based Economy |
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54 | (9) |
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Ten There's No Such Thing as an Influencer |
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63 | (11) |
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74 | (9) |
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PART II MEET THE PEOPLE BEHIND THE BULLSHIT |
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Twelve Maybe "Social Media" Doesn't Work So Well for Corporations, Either? |
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83 | (15) |
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Thirteen Kia and Facebook Sitting in a Tree |
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98 | (11) |
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Fourteen How Marketers, Cyber Hipsters, and Others Deal with Their Critics (Hint: Not Well) |
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109 | (12) |
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PART III HOW TO SELL BULLSHIT WITHOUT REALLY TRYING |
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Fifteen How to Create and Spread Bullshit in Seven Easy Steps |
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121 | (7) |
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Sixteen And the Answer Is... |
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128 | (15) |
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PART IV HOW TO REALLY MIKE IT ON THE WEB |
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Seventeen Everything You Will Ever Need to Know About Marketing |
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143 | (17) |
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160 | (8) |
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Nineteen The Anti-Social Media Manifesto |
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168 | (13) |
| Acknowledgments |
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181 | (6) |
| Endnotes |
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187 | |