Introduction 1(20)
1 The Race for Relevance
21(26)
2 The User Is the Content
47(30)
3 The Adderall Society
77(32)
4 The You Loop
109(28)
5 The Public Is Irrelevant
137(28)
6 Hello, World!
165(24)
7 What You Want, Whether You Want It or Not
189(28)
8 Escape from the City of Ghettos
217(28)
Acknowledgments 245(6)
Further Reading 251(2)
Notes 253(34)
Index 287