Preface xiii
PART I COCO BEFORE CHANEL NO. 5
One Aubazine and the Secret Code of Scent
3(10)
Two The Pretty Perfumer
13(10)
Three The Scent of Betrayal
23(14)
Four An Education in the Senses
37(10)
Five The Prince and the Perfumer
47(12)
Six The Birth of a Modern Legend
59(16)
PART II LOVE AND WAR
Seven Launching Chanel No. 5
75(8)
Eight The Scent with a Reputation
83(16)
Nine Marketing Minimalism
99(12)
Ten Chanel No. 5 and the Style Moderne
111(8)
Eleven Hollywood and the Great Depression
119(12)
Twelve A Broken Partnership
131(8)
Thirteen In the Shadow of the Ritz
139(12)
Fourteen Coco at War
151(14)
Fifteen Coco Plays the Numbers
165(16)
PART III THE LIFE OF AN ICON
Sixteen An Icon of the 1950s
181(12)
Seventeen The Art of Business
193(12)
Eighteen The End of Modern Perfumery
205(8)
Afterword 213(6)
Acknowledgments 219(4)
Notes 223(38)
Bibliography 261(8)
Index 269